Vendor Cloud Cancellations

This gadget is deprecated and it’ll be remove in 2024

Overview

This gadget displays the number of customers and actual cancellations of cloud licenses for all vendor’s apps over a period of time. The data is grouped by week or month, and there are two types: annual subscriptions and monthly subscriptions (depends on the license).

This metric is a measure of retention, one of the keys when analyzing your sales funnel. Understanding the cancellation characteristics is critical to optimize your business, so keep it in a visible spot in your dashboard.

Cancellation rate = (# of cancelled licenses) / (# of customers) in the specified date range.

Configuration

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Integrations

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Dashboards

This gadget appears in the following dashboard: (see Atlassian Marketplace Partner).

See also

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