Demand Generation Actions Prioritization Template
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Metrics
Relevance
Type: Label
Label | Value |
---|---|
Feature-based | 1 |
Balanced | 2 |
Need-based | 3 |
Customer-centric
Type: Label
Label | Value |
---|---|
Less than 20% | 1 |
Between 21% and 50% | 2 |
More than 50% | 3 |
Evergreen
Type: Label
Label | Value |
---|---|
No, it will be out of date in a month or two | 1 |
Yes, but it will have to be updated | 2 |
Yes, it will still be valid a year or two from now | 3 |
Actionable
Type: Label
Label | Value |
---|---|
No, itโs mainly educational | 1 |
There are some instructions in the content | 2 |
Yes, the content is entirely actionable | 3 |
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Priority Matrix
Size: Score | Color: Group | Labels: No labels
Axes | Metric | Order |
---|---|---|
x | Evergreen | 1-3 |
y | Relevance | 1-3 |
Quadrants | ย |
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1st name: ๐โโ๏ธ Fast content | 2nd name: ๐ Authority |
4th name: โ Money sinks | 3rd name: ๐ฐ Easy sell |