Marketing Initiative Prioritization

 

 

 

 

Metrics

Quick ROI

Type: Label

Label

Value

Highest

8

High

5

Medium

3

Low

2

None

1

Slow ROI

Type: Label

Label

Value

Highest

8

High

5

Medium

3

Low

2

None

1

Brand awareness

Type: Rating

Label

Value

1

2

3

5

8

Time-dependent

Type: Text

Label

Value

Yes

10

No

1

Effort

Type: Label

Label

Value

Highest

8

High

5

Medium

3

Low

2

Lowest

1

 

 

 

Priority Matrix

Size: Score | Color: Group | Labels: No labels

Axes

Metric

Order

x

Quick ROI

1-8

y

Time-dependent

1-10

Quadrants

 

1st name: 🔎 Analyze

2nd name: 🔥 Urgent

4th name: 💤 Later

3rd name: ➡️ Do next