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https://jexo.io/blog/prioritize-marketing-demand-generation/
Template name
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🛍️ Demand generation actions
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Template description
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For internal marketing teams focusing on inbound and content marketing for demand generation and agencies onboarding customers to content processes while retaining ownership.
Use cases: Content prioritization
Metrics: Relevance, Customer-centric, Evergreen, Actionable
See https://jexo.io/blog/prioritize-marketing-demand-generation/ to learn more.
Score
| Panel | ||||||||
|---|---|---|---|---|---|---|---|---|
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Relevance + Customer-centric + Evergreen + Actionable |
Metrics
Relevance
Type: Label
Label |
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Color
Value |
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Feature-based |
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1 | |
Balanced |
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2 | |
Need-based |
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3 |
Customer-centric
Type: Label
Label |
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Value | |
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Less than 20% |
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1 | |
Between 21% and 50% |
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2 | |
More than 50% |
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3 |
Evergreen
Type: Label
Label |
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Value | |
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No, it will be out of date in a month or two |
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1 | |
Yes, but it will have to be updated |
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2 | |
Yes, it will still be valid a year or two from now |
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3 |
Actionable
Type: Label
Label |
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Value | |
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No, it’s mainly educational |
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1 | |
There are some instructions in the content |
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2 | |
Yes, the content is entirely actionable |
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3 |
Priority Matrix
Size: Score
Color: Group
Labels: No labels
Axes | Metric | Order |
|---|---|---|
x | Evergreen | 1-3 |
y | Relevance | 1-3 |
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QUADRANTS |
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1st name: 🏃♀️ Fast content | 2th name: 🏆 Authority |
4th name: ❌ Money sinks | 3rd name: 💰 Easy sell |
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