https://jexo.io/blog/prioritize-marketing-demand-generation/
Template name:
🛍️ Demand generation actions
Template description:
For internal marketing teams focusing on inbound and content marketing for demand generation and agencies onboarding customers to content processes while retaining ownership.
Use cases: Content prioritization
Metrics: Relevance, Customer-centric, Evergreen, Actionable
Score
Relevance + Customer-centric + Evergreen + Actionable
Metrics
Relevance
Type: Label
Label | Color | Value |
|---|---|---|
Feature-based | Red #E2445C | 1 |
Balanced | EggYolk #FFCC00 | 2 |
Need-based | GrassGreen #037F4C | 3 |
Customer-centric
Type: Label
Label | Color | Value |
|---|---|---|
Less than 20% | Red #E2445C | 1 |
Between 21% and 50% | EggYolk #FFCC00 | 2 |
More than 50% | GrassGreen #037F4C | 3 |
Evergreen
Type: Label
Label | Color | Value |
|---|---|---|
No, it will be out of date in a month or two | Red #E2445C | 1 |
Yes, but it will have to be updated | EggYolk #FFCC00 | 2 |
Yes, it will still be valid a year or two from now | GrassGreen #037F4C | 3 |
Actionable
Type: Label
Label | Color | Value |
|---|---|---|
No, it’s mainly educational | Red #E2445C | 1 |
There are some instructions in the content | EggYolk #FFCC00 | 2 |
Yes, the content is entirely actionable | GrassGreen #037F4C | 3 |
Priority Matrix
Size: Score
Color: Group
Labels: No labels
Axes | Metric | Order |
|---|---|---|
x | Evergreen | 1-3 |
y | Relevance | 1-3 |
QUADRANTS |
|
|---|---|
1st name: 🏃♀️ Fast content | 2th name: 🏆 Authority |
4th name: ❌ Money sinks | 3rd name: 💰 Easy sell |