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🛍️ Demand generation actions
For internal marketing teams focusing on inbound and content marketing for demand generation and agencies onboarding customers to content processes while retaining ownership.
Use cases: Content prioritization
Metrics: Relevance, Customer-centric, Evergreen, Actionable
See https://jexo.io/blog/prioritize-marketing-demand-generation/ to learn more.
Relevance + Customer-centric + Evergreen + Actionable
Label
Value
Feature-based
1
Balanced
2
Need-based
3
Less than 20%
Between 21% and 50%
More than 50%
No, it will be out of date in a month or two
Yes, but it will have to be updated
Yes, it will still be valid a year or two from now
No, it’s mainly educational
There are some instructions in the content
Yes, the content is entirely actionable
Axes
Metric
Order
x
Evergreen
1-3
y
Relevance
QUADRANTS
1st name: 🏃♀️ Fast content
2th name: 🏆 Authority
4th name: ❌ Money sinks
3rd name: 💰 Easy sell
