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Marketing Initiative Prioritization

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Template name

🎯 Marketing initiatives

Template description

Prioritize marketing initiatives and campaigns based on ROI speed, impact on brand, time sensitivity, and effort, ensuring optimal resource allocation and strategic execution.

Use cases: Campaign prioritization, initiative prioritization

Metrics: Quick ROI, Slow ROI, Brand awareness, Time-dependent, Required effort

Score

Quick ROI + Slow ROI + Brand awareness + Time-dependent + Required effort

Metrics

Quick ROI

Type: Label

Label

Value

Highest

8

High

5

Medium

3

Low

2

None

1

Slow ROI

Type: Label

Label

Value

Highest

8

High

5

Medium

3

Low

2

None

1

Brand awareness

Type: Rating

Label

Value

(blue star)

1

(blue star)(blue star)

2

(blue star)(blue star)(blue star)

3

(blue star)(blue star)(blue star)(blue star)

5

(blue star)(blue star)(blue star)(blue star)(blue star)

8

Time-dependent

Type: Text

Label

Value

Yes

10

No

1

Effort

Type: Label

Label

Value

Highest

8

High

5

Medium

3

Low

2

Lowest

1

Priority Matrix

Size: Score

Color: Group

Labels: No labels

Axes

Metric

Order

x

Quick ROI

1-8

y

Time-dependent

1-10

QUADRANTS

 

1st name: 🔎 Analyze

2th name: 🔥 Urgent

4th name: 💤 Later

3rd name: ➡️ Do next

  • No labels