https://jexo.io/blog/prioritize-marketing-demand-generation/
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Score
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| panelIconId | 1f522 |
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| panelIcon | :1234: |
| panelIconText | 🔢 |
| bgColor | #C0B6F2 |
Metrics
Relevance
Type: Label
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Color
Value |
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Feature-based |
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Red #E2445C
1 |
Balanced |
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EggYolk #FFCC00
2 |
Need-based |
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3 |
Customer-centric
Type: Label
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Color
Value |
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Less than 20% |
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1 | |
Between 21% and 50% |
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EggYolk #FFCC00
2 |
More than 50% |
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GrassGreen #037F4C
3 |
Evergreen
Type: Label
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Color
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No, it will be out of date in a month or two |
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Red #E2445C
1 |
Yes, but it will have to be updated |
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EggYolk #FFCC00
2 |
Yes, it will still be valid a year or two from now |
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GrassGreen #037F4C
3 |
Actionable
Type: Label
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Value | |
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No, it’s mainly educational |
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Red #E2445C
1 |
There are some instructions in the content |
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EggYolk #FFCC00
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Yes, the content is entirely actionable |
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GrassGreen #037F4C
3 |
Priority Matrix
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| Color: Group
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| Labels: No labels
Axes | Metric | Order |
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x | Evergreen | 1-3 |
y | Relevance | 1-3 |
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QUADRANTS
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1st name: 🏃♀️ Fast content |
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2nd name: 🏆 Authority | |
4th name: ❌ Money sinks | 3rd name: 💰 Easy sell |
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