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Template name
🛍️ Demand generation actions
Template description
For Perfect for internal marketing teams focusing on inbound and content marketing for demand generation and agencies onboarding customers to content processes while retaining ownership.
Use cases: Content prioritization
Metrics: Relevance, Customer-centric, Evergreen, Actionable
See https://jexo.io/blog/prioritize-marketing-demand-generation/ to learn more.
Score
| Panel | ||||||||
|---|---|---|---|---|---|---|---|---|
| ||||||||
Relevance + Customer-centric + Evergreen + Actionable |
Metrics
Relevance
Type: Label
Label | Value |
|---|---|
Feature-based | 1 |
Balanced | 2 |
Need-based | 3 |
Customer-centric
Type: Label
Label | Value |
|---|---|
Less than 20% | 1 |
Between 21% and 50% | 2 |
More than 50% | 3 |
Evergreen
Type: Label
Label | Value |
|---|---|
No, it will be out of date in a month or two | 1 |
Yes, but it will have to be updated | 2 |
Yes, it will still be valid a year or two from now | 3 |
Actionable
Type: Label
Label | Value |
|---|---|
No, it’s mainly educational | 1 |
There are some instructions in the content | 2 |
Yes, the content is entirely actionable | 3 |
Priority Matrix
Size: Score
Color: Group
Labels: No labels
Axes | Metric | Order |
|---|---|---|
x | Evergreen | 1-3 |
y | Relevance | 1-3 |
QUADRANTS |
|
|---|---|
1st name: 🏃♀️ Fast content | 2th name: 🏆 Authority |
4th name: ❌ Money sinks | 3rd name: 💰 Easy sell |