Business Model Canvas
- Robert Alexander Marshall
Owned by Robert Alexander Marshall
The Business Model Canvas is a strategic management template for developing new or documenting existing business models†.
It is a visual chart with elements describing a firm's
value proposition
infrastructure
customers
finances
It assists firms to align their activities by illustrating potential trade-offs.
†Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder, Yves Pigneur, August 2010