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Name: 🛍๏ธ Demand generation actions

Description: Perfect for internal marketing teams focusing on inbound and content marketing for demand generation and agencies onboarding customers to content processes while retaining ownership.

Use cases: Content prioritization

Metrics: Relevance, Customer-centric, Evergreen, Actionable

See https://jexo.io/blog/prioritize-marketing-demand-generation/ to learn more.

Score: 🔢 Relevance + Customer-centric + Evergreen + Actionable

Metrics

Relevance

Type: Label

Label

Value

Feature-based

1

Balanced

2

Need-based

3

Customer-centric

Type: Label

Label

Value

Less than 20%

1

Between 21% and 50%

2

More than 50%

3

Evergreen

Type: Label

Label

Value

No, it will be out of date in a month or two

1

Yes, but it will have to be updated

2

Yes, it will still be valid a year or two from now

3

Actionable

Type: Label

Label

Value

No, itโ€™s mainly educational

1

There are some instructions in the content

2

Yes, the content is entirely actionable

3

Priority Matrix

Size: Score | Color: Group | Labels: No labels

Axes

Metric

Order

x

Evergreen

1-3

y

Relevance

1-3

Quadrants

ย 

1st name: 🏃โ€โ™€๏ธ Fast content

2nd name: 🏆 Authority

4th name: โŒ Money sinks

3rd name: 💰 Easy sell

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