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The Business Model Canvas is a strategic management template for developing new or documenting existing business models†.

It is a visual chart with elements describing a firm's

  • value proposition

  • infrastructure

  • customers

  • finances

It assists firms to align their activities by illustrating potential trade-offs.

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Atlassian Marketplace

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Product Documentation



†Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder, Yves Pigneur, August 2010