We frequently receive this question:
Any chance we can get a free partner license for our internal Confluence instance?
For any of our Confluence Server apps if you are an Atlassian Expert or Partner please just open a ticket providing a link to your Atlassian Partner / Expert / Vendor page.
For Confluence Cloud apps unfortunately as of now (May 2019) Atlassian has given vendors no good way to share licenses or make the apps free.
Please participate in the discussion to give Cloud vendors better control over the licensing of their apps..
We give all Atlassian Vendors / Partners / Experts licenses for their internal use for Confluence Server.
For Confluence Cloud Atlassian has not yet provided a clean way for us to do this - please see above.