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Marketing Content Prioritization Template

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Template name

✍️ Marketing content

Template description

Streamline content creation by prioritizing high-ROI pieces and identifying cross-team collaboration, resulting in faster publication and reduced bottlenecks.

Use cases: Content backlog prioritization

Metrics: Strategic value, Cross-team collaboration, Effort

Score

Strategic value / (effort + cross-team collaboration)

Metrics

Strategic value

Type: Star

Label

Value

(blue star)

1

(blue star)(blue star)

2

(blue star)(blue star)(blue star)

3

(blue star)(blue star)(blue star)(blue star)

5

(blue star)(blue star)(blue star)(blue star)(blue star)

8

Cross-team collaboration

Type: Label

Label

Value

Low

1

Medium

2

High

3

Effort

Type: Label

Label

Value

Extra high

5

High

3

Medium

2

Low

1

Priority Matrix

Size: Score

Color: Group

Labels: No labels

Axes

Metric

Order

x

Strategic value

8-1

y

Effort

1-8

QUADRANTS

 

1st name: ❌ Money sinks

2th name: 🚀 Large projects

4th name: 💧Fill-ins

3rd name: 🏆 Quick wins

  • No labels