[Back in 2010 ...]
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Actually, we just needed something else: for us it made no sense to write import statements, or take care of the objects when all you needed to do is to set the assignee of an issue on a certain user. It was clear that we needed a new language. And because every language needs to bear a name, we called it SIL™ (Simple Issue Language™) and the containing app Power Scripts™ for Jira. Lack of inspiration, you may say.
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And we just got better and better, simplifying the syntax, adding functionality over functionality, routine function over routinefunction, support for many more custom fields.