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To be able to communicate with customers using WhatsApp messages, you should understand how the WhatsApp Business Platform works.
What is WhatsApp 24-hour rule?
Let’s talk about WhatsApp Conversation Types first. Currently, the WhatsApp Business Platform supports sending two types of messages:
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According to the WhatsApp Business Policy, if a person initiates a chat with you, you can continue that conversation for up to 24 hours after the last message sent to you by that person. Outside of the 24-hour window, you can only send approved Message Templates via WhatsApp Business Platform.
How
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it works
Businesses and users can exchange any number of messages within a 24-hour conversation session.
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Feel free to reach out to us if you have any questions or need further information.
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