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To be able to communicate with customers using WhatsApp messages, you should understand how the WhatsApp Business Platform works. Let’s explore what WhatsApp 24-hour rule is first.
About WhatsApp Conversation Types
Currently, WhatsApp Business Platform supports sending two types of messages:
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According to the WhatsApp Business Policy, if a person initiates a chat with you, you can continue that conversation for up to 24 hours after the last message sent to you by that person. Outside of the 24-hour window, you can only send messages via approved Message Templates.
How It Works
Businesses and users can exchange any number of messages within a 24-hour conversation session.
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