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Security: Password is only required to authenticate user credentials when an application link is created, and thus, sensitive information like a password is user credentials are hidden from usersexposure.
Usability: Authentication is done only when the application link is created, thus, frequent prompts for user credentials are avoided.
Seamless access across the platform: Administrators have to configure application links only once for permitted users to access the app.

Info

title	Points to remember

Administrators can link Confluence with other Atlassian applications such as Bitbucket.
After the links are created, user credentials are authenticated only once when an application linked URL is processed through a macro.
Once user credentials have been verified through the macro, URLs given from a verified application link then works like an absolute path to the specified Jira instance.

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